Business case category: Executive Quest
Business case
Coca-Cola
The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories
+70000 employees
Sector: Food & Beverages
"Involve and engage 25 young people to design and present in only 4 days five innovative and real proposals to change a whole country. It was the goal of Coca-Cola and without Wakigami & The Hero Plan it just wouldn't be possible."
Beatriz Osuna
Brand PR Senior Manager
Coca-Cola
Executive Quest
25 young people, 65 hour and 5 challenges to change the future of Spain
Challenges
- NEW BUSINESS MODELS: How could young people improve the small and medium company competitiveness in the new business models era?
- CLIMATIC CHANGE: How could we boost the transformation and sustainability of the cities taking the most of the Industry 4.0?
- EDUCATION: How could we adapt the high education to face the digital revolution?
- POLITICS: How could we raise awareness and inculcate you people in making public decisions?
- EQUALITY AND SOCIAL INCLUSION: How could we stimulate the social inclusion not using positive discrimination methods?
Results
- One proposal to satisfy every challenge proposed designed in a record time.
- Discover the proposals (Spanish)