Business case


Salesforce is the Customer Success Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.

+10000 employees

Sector: Technology

Business case category: Shaking session

"A great proposal to our community of customers and partners, specially thanks to its great originality and energy. Its capacity to detect strengths and competences to innovate really contribute to position us in the new digital world where a lot of "heroes" are needed to build a more stable and advanced society."

Mildred Laya Azuaje
Senior Marketing Manager

Shaking session

Lean business transformation with The Hero Plan


Thanks to CIONET, the biggest CIOs community in Europe, Salesforce organised a shaking session for the most important CIOs of multi sector companies. The session called AFTER DREAMFORCE was introduced by:
  • Jose Manuel Inchausti, CEO Mapfre Iberia.
  • Enrique Polo de Lara, Spain Country Leader & Regional Vice President en Salesforce.
  • Daniel Vecino, The Hero Plan creator and author.
The main challenge of the session was to transmit attendees in a lean and efficient way the importance of executing a business transformation process before every digital transformation one. A business transformation based on this formula:
  1. Maximise benefits of every proposal
  2. Through lean innovation
  3. Under uncertainty conditions and a huge reluctance to change.


An amazing session with a huge impact for attendees and the organisation. Great content and staging.