Business case category: Executive QuestWorkshop inCompany
La Zaragozana Group is composed by several production and distribution companies. Ambar is the most important one after more than a hundred years producing a full set of beers. Nowadays it is one of the most important distribution companies in Spain.
"The Hero Plan contains all the tools to design grounded plans and challenge your proposals using gamification again and again. I recommend it for teams of all levels."
Project Marketing Manager
Strategy to spread the brand globally
- Facilitate the collaboration between different areas to design marketing campaigns using neuromarketing and the power of The Hero Plan emotional triggers.
- Learn by doing. Analyse multi sector campaigns using neuromarketing and The Hero Plan.
- Design the strategy to spread the company in the whole country applying the new method and tools learnt.
- Competences developed: lean strategy, neuromarketing, gamification, teamwork, public speaking.
- Design the actions to spread the brand in the whole country using The Hero Plan.
- They were able to compare the action plan designed with The Hero Plan and the designed one they got applying tradicional methods.