Prologued by the “Running Lean” author and Lean Canvas creator.
With an amazing design and full colour illustrations.
Case stories of success and failure.
Full access to videos and extra content.
The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable
A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.
A goal you can only achieve by practical and real application of effective neuromarketing techniques.
Are you ready to fight?
Focus Focus Focus!
Focus on a memorable difference that matters to your customers.
Gamification to design strategy and business models. Awesome!
Aiwin, Mastering the art of gamification
Lean Strategy and Gamification.
The Hero Plan, a systematic and gamified lean method to design your strategy.
The Hero Plan
Daniel Vecino is an international expert in lean strategy, business models, innovation and neuromarketing.
Author and creator of “The Hero Plan” and “The Fighting Company”.
Founder of Wakigami, the company that facilitates the boost and lead of organizations that evolve, innovate and differentiate themselves with agility by continuously overcoming business challenges