Business case

B|Braun Vetcare

B|Braun VetCare was born in October 2017 after more than 15 years as B|Braun Spain veterinary division. Our mission is to improve animal health offering differential products and services focused on veterinarians and sector professionals.

50 employees

Sector: Health

Business case category: Business QuestWorkshop inCompany

"Thanks to The Hero Plan I was able to discover collages without any previous experience in strategy or business models giving great and valuable ideas. And we laugh and enjoy a lot!"

Daniel Farres
Marketing Manager
B|Braun Vetcare

"The Hero Plan helped us to analyse our internal and external processes, creating a collaborative dialogue between all the members of the company. Useful, disruptive and extremely funny!"

Juan Antonio Garrido
Chief Executive Officer
B|Braun Vetcare

Business Quest

Workshop inCompany

Improving processes, services and the collaboration


  • Improve collaboration between all the business areas.
  • Develop innovative proposals to improve internal and external processes.
  • Set up a new methodology lean and collaborative.
  • Create a new innovative and lean culture of chante focused on results.
  • Design 3 new proposals to satisfy 3 challenges proposed by the CEO.


  • Competences developed: lean strategy, neuromarketing, innovation, business models, teamwork, change management and public speaking.
  • Using The Hero Plan, they design and introduce new proposals to satisfy the proposed challenges.
  • Design and validation of the proposals after the workshop with true customers.
  • Execution of the proposals.
  • After one year they still use The Hero Plan language and method inside the company. It was key to facilitate collaboration inside the company.